There are currently over 2.35 billion monthly active Instagram users. This number makes Instagram the 4th most popular social media in the world in terms of MAUs. The platform is estimated to reach over 2.5 billion by the end of 2023. 47.84% of the world’s 4.18 billion smartphone users access Instagram every month.
Instagram could argue that it pioneered filters in the social media landscape. You can see who’s viewed your Story: Important social media stats and data, etc. Both roll from one Story into the next: On Snapchat, it’s like every Story blends into one. On Instagram the change is a little more obvious thanks to a cube-esque 3D graphic.
Instagram posts are best for content that is: Evergreen – Content that you want people to be able to see forever. Curated – Aim for high-value content on your Instagram feed. Designed for reach – Posts are more likely to reach new audiences than Stories. Soundless – Most users scroll their feed with the sound off.
Participate in an Instagram takeover. Hand over your Instagram Stories to someone else or take over the feed of another brand or influencer for the day. Either way, the idea is to connect with a new audience – the guest host attracts their audience to a new Instagram account while at the same time “meeting” the current audience of that
There are so many factors that can affect the price of each Instagram Story ad. On average, an Instagram Story ad costs between $0.20 to $6.70. Instagram cost-per-click ranges from $0.20 to $2 per click, and for cost-per-impressions, advertisers pay about $6.70 per 1000 impressions. WhatsApp.
The differences lie in the location (Instagram story vs. feed) and size (9:16 vs. 1:1 ratio) of your advertisements. Twitter: Twitter is known for its brevity and shareability—two key components of a successful digital fundraising strategy.
Instagram Users. There are two billion years on Instagram. Instagram users are split pretty evenly regarding gender but are slightly more likely to be male—about 51% male and 49% female. Users on Instagram tend to skew slightly younger than users on TikTok, with about 60% of Instagram users between 18 and 34.
Instagram Stories are live for 24 hours, while posts are evergreen, meaning they stay on a profile forever. On Stories, you can share videos, photos, text-only screens, and content from Instagram. Posts can be videos, photos, carousels, or Reels. Instagram Stories typically only reach your followers, while posts can reach a wider audience.
26% of marketers state that Stories are the most valuable type of social content. 25% of marketers say live video is the most valuable type of social content. Half of social media users prefer video over other types of content. 35% of all North American B2C marketers use live video. 58% of viewers will watch the entirety of a business’ video
There are a few different ways to view Instagram Reels Insights: Navigate to an individual Reel and tap ‘View Insights’ which should show on your screen when previewing from your feed. Or, click into a full Reel, tap the three dots icon, and select ‘View Insights’ from the options list. This will take you to the analytics for that
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instagram stories vs feed statistics